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Insights, guides, and thought leadership on building startups, MVPs, technical leadership, and scaling your business.

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Stop fixing bugs. Go get customers.

If that sounds or feels reckless, then this is for you. The bigger risk isn't that something breaks. The bigger risk is that nobody ever sees what you built.

Darye • Mar 6, 2026 • 3 min read

StartupsGo-to-Market

Business Strategy

Is Sharing your startup idea dangerous?

I've seen a lot of founders worried about sharing their startup idea. I've also been scared of sharing start up ideas before. Your GTM strategy is far more important than your idea.

Darye • Jan 5, 2026 • 2 min read

StartupsBusiness Strategy

Business Strategy

Is Your Startup Built to Reach $1M ARR?

Possibly no, it depends. That might sound discouraging, but it's actually freeing. Aiming for $1M ARR isn't about picking a finish line. It's a useful indicator for whether a business can grow in a meaningful, repeatable way.

Darye • Jan 3, 2026 • 5 min read

StartupsBusiness Strategy

Business Strategy

What $1M ARR Really Tells You About Your Startup

$1M ARR isn't important because it's some magical finish line. The real value is that it usually marks a transition point where a company moves from broad experimentation to sharper focus.

Darye • Dec 21, 2025 • 4 min read

StartupsBusiness Strategy

Product Development

From Static Reports to AI-Powered Insights

Many organizations have tons of data wasting away in spreadsheets, CRMs, and databases. But having data isn't the same as having actionable intelligence. AI is starting to change that.

Darye • Nov 26, 2025 • 2 min read

AIData Analytics

Software Development

Spec-Driven Development in the AI Era

Development is changing again. If you're a developer, it's time to learn how to write specs. AI can code, but it still needs direction. That's where good developers will continue to stand out.

Darye • Nov 12, 2025 • 2 min read

AISoftware Development

Product Development

From SaaS to Custom Internal Tools

The days of one-size-fits-all SaaS tools might be numbered. AI is changing how software gets built. Instead of subscribing to a dozen apps that get you 80% of what you need, it's becoming possible to build your own internal tools that fit 100%.

Darye • Oct 30, 2025 • 2 min read

AISaaS

Product Development

From Spreadsheets to Custom Dashboards

For a while, I was wrestling with a massive Google Sheet that held everything about our company performance metrics. One weekend, I decided to try something different. I used AI tools to build a small internal app that pulled data from our finances, sales, marketing, and customer success teams.

Darye • Oct 15, 2025 • 2 min read

AIData Analytics

Business Strategy

I Started A Business During the 2008 Recession

I accidentally started my first software company during the recession of 2008. People were losing their jobs, neighbors were losing their homes, it was the worst economic time I knew. Here's the interesting back story.

Darye • Mar 18, 2020 • 6 min read

StartupsEntrepreneurship

Product Development

No, you don't 'just need a developer', you need a roadmap

You don't know how many times when I've asked about building a home a person has referred me to a construction worker. Yet when you're looking to develop your dream software product, your 'advisors' tell you that you need to find a 'developer'.

Darye • Sep 25, 2017 • 6 min read

StartupsProduct Development

Business Strategy

Real Life Exception Handling: Planning for Failure

One lesson I've learned over and over again is that whatever can happen, will happen. The best case scenario rarely happens, but we still plan for it. Here's how to do real life exception handling.

Darye • Aug 31, 2017 • 6 min read

Business StrategyPlanning