Learn from experienced startup leaders. Practical workshops designed for non-technical founders, CEOs, and product leaders looking to build, scale, and lead with confidence.
Workshop:
Master the art of leading technical teams as a non-technical founder
Learn the right mindset for hiring technical talent. Understand what to look for, how to evaluate candidates, and build a team that aligns with your vision.
Discover how involved you should be in technical execution. Find the balance between oversight and autonomy that drives results.
Learn how to effectively communicate your vision to technical teams. Bridge the gap between business goals and technical implementation.
Master the art of creating a product roadmap that your tech team can execute. Translate your vision into actionable technical plans.
Develop a comprehensive plan to turn your vision into reality. Learn how to break down big ideas into manageable, executable steps.
Understand Agile methodologies and Scrum frameworks to better manage your tech team. Learn how to run effective sprints, stand-ups, and retrospectives that keep your team aligned and productive.
Workshop:
A primer on understanding all the parts of how to get there. Learn the essential components for building and growing your startup from the ground up.
Understand how to build the right team for your startup. Learn about selecting the right co-founder, finding necessary people like mentors, advisors, and coaches, leveraging Fractional CTOs, working with freelancers, and exploring how AI can support your team.
Understand the fundamentals of product development. From ideation to MVP to market-ready product, learn the key components of building something customers actually want and will pay for.
Understand how to get your first checks in and how fundraising changes from friends and family, to angels, to VCs. Learn the key components of preparing for fundraising, pitching effectively, and securing the capital you need to scale your startup.
Workshop:
Designed for non-technical founders, CEOs, and product leaders
Learn how to leverage AI tools to better communicate and visualize your product vision. Use AI to create compelling presentations, mockups, and documentation that bring your ideas to life.
Discover AI-powered tools and strategies to gather, analyze, and act on customer feedback more quickly. Turn insights into actionable product improvements.
Learn how AI can accelerate your product development cycle. From automated testing to code generation, discover tools that help you ship faster without sacrificing quality.
Use AI to automate and optimize your internal processes. From project management to customer support, learn how AI can help you scale operations efficiently.
I'm a venture-backed founder and advisor to dozens of startup CEOs. I've raised over $5M across the fundraising spectrum, from friends and family to institutional VCs, and I've served as CTO for dozens of startups across industries and stages.
But my real story starts with confusion.
When I launched my first startup, I had to navigate a sea of conflicting advice, piecing together insights from blog posts, podcasts, and YouTube rabbit holes. Every answer seemed to contradict the last. What I needed was a clear voice, someone who understood the nuances of early-stage startups and could guide me through the chaos with confidence.
Over the last 20 years, I've helped founders get clarity on their product, lead technical teams, manage burn, and pitch their vision in ways that get investors to lean in. I've seen firsthand what works, and what wastes time, money, and momentum.
Now, I'm pouring that experience into helping founders like you go from uncertainty to unstoppable. Because no founder should have to figure it all out alone.
"From concept to completion, the entire process was professional, thoughtful, and incredibly thorough. The roadmap they developed laid out a clear, strategic path through our MVP, giving us confidence and direction at every stage. At every step, we felt heard—Wellcrafted made us feel like true partners throughout the entire journey, not just clients. Because of their work, our agency is stronger, more capable, and better positioned for the future."
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